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In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or service is most valuable to them?
Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated.
Enter Web Site Measurement Hacks, a guidebook that helps you understand your Web site visitors and how they contribute to your business's success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring--and then improving--their site's usability, performance, and design. Among the many topics covered, you'll learn:
- definitions of commonly used terms, such as "key performance indicators" (KPIs)
- how to drive potential customers to action
- how to gather crucial marketing and customer data
- which features are useful and which are superfluous
- advanced techniques that senior Web site analysts use on a daily basis
It's the technology companion that every site administrator needs.
- Sales Rank: #2598371 in Books
- Published on: 2005-08-29
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .91" w x 6.00" l, 1.24 pounds
- Binding: Paperback
- 434 pages
About the Author
Eric Peterson has been working in Web analytics since 1998 in both a technical and a marketing capacity. Currently, he is an analyst at JupiterResearch, a well-respected analyst firm focusing exclusively on the Internet, covering analytics, search, content management systems and related application technology. In his short tenure at JupiterResearch, he has been quoted in a number of well-respected publications, including InternetRetailer, InfoWorld, The Deal, Ecommerce Guide, Datamation, MediaDaily News and Clickz. He regularly give Webinars on a number of site operations subjects including Web analytics, key performance indicators, search, usability and content management.
Most helpful customer reviews
8 of 8 people found the following review helpful.
Overall OK, but a lot of typos, and repetition
By Reviewer
I personally disagree with the use of "Hacks" in the title - as less than 10% of the hacks in the book are truly hacks. In anycase, it's a decent book to learn about the technicalities of web "measurement" - but I found it really repeated itself a lot. Granted a lot of the KPIs are different for different types of sites - it could of been arranged better. It felt like I read the same thing 10 times, with only minor differences. (Could of been shown in a table maybe).
The perl code could of been put all together under a section called "create your own analytics program" instead of breaking it up into parts.
The index was incomplete - many abbreviations were not there. Towards the end of the book, the hack cross-references disappeared and abbreviations and other terms just popped up without explanation. This is where the incomplete index caused the most annoyance.
There were a LOT of typos - every 20 pages, there was a typo. Frustrating.
An appendix summarizing all the KPIs, terms, abbreviations, etc would of been of great use... as the index is incomplete, and there is no true table of contents - finding things with respect to "hack number" is tiresome.
But at such a cheap price - worth the money.
0 of 0 people found the following review helpful.
excellent they meet all my expectations I can recommend this product to others read is a good habit thank you
By Jaime Zuluaga
excellent they meet all my expectations I can recommend this product to others read is a good habit thank you
5 of 6 people found the following review helpful.
Has something for everyone
By Frank Faubert
In addition to being well organized and well written, this book does an outstanding job of breaking a complex subject down into understandable pieces. Whether you are new to web analytics or have been using a web analytics tool for years, you will learn something from this book.
I highly recommend this book.
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