Saturday, July 30, 2011

[B435.Ebook] Free Ebook Going Reptile: How Engaging Your Inner Lizard Leads to More Fulfilling Work and Personal Relationships, by Martha C Hamilton

Free Ebook Going Reptile: How Engaging Your Inner Lizard Leads to More Fulfilling Work and Personal Relationships, by Martha C Hamilton

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Going Reptile: How Engaging Your Inner Lizard Leads to More Fulfilling Work and Personal Relationships, by Martha C Hamilton

Going Reptile: How Engaging Your Inner Lizard Leads to More Fulfilling Work and Personal Relationships, by Martha C Hamilton



Going Reptile: How Engaging Your Inner Lizard Leads to More Fulfilling Work and Personal Relationships, by Martha C Hamilton

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Going Reptile: How Engaging Your Inner Lizard Leads to More Fulfilling Work and Personal Relationships, by Martha C Hamilton

Going Reptile shows up in many different ways and intensities. We can “go reptile” at work, at home and in social situations. This affects us, and those around us. The impact is often much greater than we realize. When we “go reptile”, we enter into an automatic reactive mode. We’re designed to react and consolidate our resources for safety, and when it’s a bear we’re running from, it makes very good sense. At the office or at home, the result can be considerably less than optimal. The good news is that we also have another operating system. A more advanced operating system that begins to come online once we learn how to engage it. The more we engage it, the more it becomes the primary operating system, and the stronger it gets, effectively side-stepping the older operating system unless it’s needed, for instance, if we encounter a bear. This quick-read book is packed with practical information. It is focused on a professional context, but it will help you navigate this reptilian territory in other areas of your life as well.

  • Sales Rank: #671012 in Books
  • Published on: 2017-02-08
  • Original language: English
  • Dimensions: 6.00" h x .25" w x 8.25" l,
  • Binding: Paperback
  • 104 pages

Review
I just have to say that this book is brilliant!!! You explain with simplicity a very complex topic you've reached the simplicity on the other side of complexity. Your book is eloquent, engaging, easy to read and immediately applicable! As I read, everything was like something I already knew but couldn't have put into words that are this accessible! I'm going to use this as a coach and recommend it to my clients! --D.E., Seattle, WA

Going Reptile is a fun, easy-to-read synopsis of applied emotional intelligence. I can easily see it becoming one of those extremely popular books that you'll see on everyone's desk. The Going Reptile theme is catchy. It reminds me of the very successful book, Who Moved My Cheese of years past. --L.K., Phoenix, AZ

Finally, a book that addresses how emotional reactivity hijacks our functioning and shows what we can do about it. Martha Hamilton has done a masterful job using simple, user-friendly language and cartoon graphics to communicate a continuum of complex brain functioning that affects all of us. This is one of those books in which every reader will be able to recognize herself at her worst and be guided to find herself at her best. As a marriage and family therapist, I have found the concepts described in Going Reptile to be most helpful in working with people in dealing with difficult emotional situations and in resolving conflict. Many times, people have asked for a book to help them remember these concepts. Until now, I have not had anything that was user-friendly enough to recommend. This is a book that will not only be highly recommended in my office, I plan to buy a stack of them to give people to use immediately. --E.M., Helena, Montana

About the Author
Martha Hamilton is an uncommon blend of rational and intuitive, strategic and empathic, practical and visionary, Martha delights in watching people identify and find freedom from unseen traps of their own making – herself included. She has 25+ years experience designing and successfully implementing groundbreaking strategies in public accounting, business strategy, management, and healthcare technology. Over time she came to realize that much of her success stemmed from her awareness of non-cognitive information and the ability to see critical points of leverage that create big shifts. She works experientially with individuals and groups, supporting them in unearthing dormant capacities leading to more fulfilling work and personal relationships. Her work with organizations leads to a more coherent culture and greater relationships, creativity and innovation, as the knots that have limited the individuals, teams and the organization, begin to melt away and the benefits of coherence take root.

Most helpful customer reviews

0 of 0 people found the following review helpful.
This wonderful little book is a fun and light hearted way ...
By Dwight Frindt
This wonderful little book is a fun and light hearted way of addressing a really big deal - the way we all get diverted from our best intentions by fear. Not only does the book parse out the important dimensions of how fear grabs us- it also offers practical tips for self observation and corrective action. I recommend this book as a great gift for your friends and relatives (and yourself) who get upset, really don't understand what is happening, and that there a strategies available that will bring more joy to their lives.
Dwight Frindt, Author, "Accelerate: High Leverage Leadership For Today's World."

0 of 0 people found the following review helpful.
"I'm fine!" ... really?
By Amazon Customer
Kudos to Martha Hamilton for revealing in such an engaging and memorable way how important it is to catch ourselves "going reptile" early! Over the years I've learned a lot of ways to supposedly shake stress off and re-calibrate, but now wonder - how many of us run around thinking "I'm fine!" when we're really operating with half our higher-level human functions? The tips for recognizing survival responses (in ourselves or in others) were very useful and appreciated. I keep this book handy!

0 of 0 people found the following review helpful.
A Code Book for Humans
By Victoria Castle
A welcome resource for the messiness of being human around other humans! Martha Hamilton offers insight and humor and great visuals to address the automatic parts of us that get us in trouble. As well as clear explanations and totally useful actions we can take, she presents all of this in a very user-friendly and human-friendly way. This is an invaluable "code book" for us humans to rise to our greatness! Thank you!!

See all 15 customer reviews...

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Thursday, July 21, 2011

[A471.Ebook] PDF Ebook Aftermath: On Marriage and Separation, by Rachel Cusk

PDF Ebook Aftermath: On Marriage and Separation, by Rachel Cusk

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Aftermath: On Marriage and Separation, by Rachel Cusk

Aftermath: On Marriage and Separation, by Rachel Cusk



Aftermath: On Marriage and Separation, by Rachel Cusk

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Aftermath: On Marriage and Separation, by Rachel Cusk

In 2003, Rachel Cusk published A Life's Work, her provocative and startlingly funny memoir of the cataclysm of motherhood, and launched debates that continue to this day. Now, in her most relevant work yet, Cusk offers an intimate exploration of divorce and its tremendous impact on the lives of women―and discovers opportunity as well as pain.

An unflinching chronicle of the upheaval of her own recent separation, Aftermath is also a vivid study of divorce's complex place in our society. With candor as fearless as it is affecting, Rachel Cusk maps a transformative chapter of her life with wit and acuity, and in a way that will help us understand our own.

  • Sales Rank: #300124 in Books
  • Published on: 2013-07-30
  • Released on: 2013-07-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 209.30" h x 12.06" w x 5.54" l, .32 pounds
  • Binding: Paperback
  • 160 pages

From Bookforum
Cusk's book is a complicated elegant structure: Renaissance, round and wordy, decorated with chiaroscuro environments and references to the ancient Greeks. Unlike most breakup memoirs, though, Aftermath is a sequel of sorts, and proof that Cusk's creative mission is to grapple with the word chaos of modern life, to formally pound it into submission. Intellectually, Aftermath is exquisite; emotionally, it is process, not progress.––Minna Proctor

Review

“Cusk can nail a simile like Gabby Douglas can execute a backflip....[She] is not afraid to take herself seriously--which is a tendency that George Eliot, among others, understood the value of.” ―Rebecca Mead, The New Yorker

“Brilliant...as slim and revealing as a microscope slide...over eight echo-laden chapters, Cusk moves through her period of aftermath, from agitation to recrimination, to numbness, to new stirrings.” ―Lisa Shea, Elle

“Like Virginia Woolf, Cusk is a digressive but strategic essayist....This book is a solace to anybody who has dwelt in post-familial wastes.” ―Liza Mundy, San Francisco Chronicle

“Thrilling...There are riches buried like gold in the bitter picture Cusk describes...An enormously talented writer.” ―Nan Goldberg, The Boston Globe

“Engaging...[and] full of feeling...Cusk is a great observer of the roles people--and especially women--play, studying not only the garbs they put on for tradition and ideology but also how this action affects their understanding of themselves.” ―Ashley Nelson, The Washington Post

“Compelling...Strikingly beautiful...Meticulously crafted...[Cusk] is a keen, even brilliant, observer of her own behavior.” ―Margaret Eby, The Christian Science Monitor

“Striking...Startling...Unflinching...Bold, gripping, original and occasionally darkly funny.” ―Kirkus Reviews (starred review)

“I read A Life's Work shortly after I, too, had had a child, and doing so was like finally letting go of a breath I had held for a year. Ostentatiously smart, fearless, the author displayed what almost seemed a compulsion to yank the threads of that impossibly pretty doily tatted by convention around motherhood...Her memoir of divorce displays the same ferocity of intellect, humor, and occasional bad mood...It is a testament to Cusk's talent that she was able to make something of [divorce] that would not set fire to the reader, only raise the occasional blister; it was she, the newly divorced, who was rendered ash. That is how it always is. But sometimes a phoenix rises. Sometimes the bird takes the shape of a book.” ―Melissa Holbrook Pierson, The Daily Beast

“In this thought-provoking memoir, Cusk musters her considerable literary powers to mine a complex terrain filled with heartbreak and doubt...Interspersed within the narrative are stories within stories, vivid scenes, and piercing observations.” ―Publishers Weekly (starred review)

“Compelling and assured...[Cusk is an] exacting, formidable talent.” ―Alison Pick, The Globe and Mail (Toronto)

“A penetrating exploration of gender roles in the context of marriage and family and how the dissolution of a marriage changes a person's relationship with others.” ―Vanessa Bush, Booklist

“A well-wrought treatise on the stark reality of divorce. Cusk fearlessly cultivates her own aftermath, or ‘second sowing,' and chooses to live ‘the disorganized life and feel the dark stirrings of creativity, than to dwell in civilized unity, racked by the impulse to destroy.'” ―Meganne Fabrega, Star-Tribune (Minneapolis)

“Artful and nuanced...[Cusk] has the novelist's saving graces--honesty, courage, and the ability to depict her experiences in exquisitely crafted language...Her exacting, cerebral treatment of such a highly-charged subject is what makes it of literary value.” ―Amanda Craig, The Independent

“Brilliant...Rachel Cusk's books are like pop-up volumes for grown-ups, the prose springing out of the page to bop you neatly between the eyes with its insights.” ―Julie Burchill, The Observer (London)

“Unflinching and beautifully wrought...Cusk uses the [memoir] form with great tact and writerly panache. She is at once probing and reticent, mustering her scenes and images to convey the truth of enmeshed lives and loves...[Aftermath is] full of beauty--the beauty of language struggling to reveal an experience which is complex and scored with doubts and pain.” ―Lisa Appignanesi, The Daily Telegraph

“Startlingly insightful...Rachel Cusk's writing has quietly thrilled me for years with its intelligence, perception and understated power: ordinary people's flaws are depicted vividly yet without fanfare in brittle, brilliant prose...As always with Cusk, it's exhilarating to feel stimulated, to have fabulous phrases and similes cause pulses of pleasure.” ―Leyla Sanai, The Independent on Sunday

“Readers who admire the difficult discipline of self-scrutiny will find precision, beauty and a complicated truth in Cusk's narrative.” ―Jane Shilling, New Statesman

“Funny and smart and refreshingly akin to a war diary--sort of Apocalypse Baby Now...A Life's Work is wholly original and unabashedly true.” ―Elissa Schappell, The New York Times Book Review, on A Life's Work

“[Cusk] writes with the intelligence, wit, and keen eye for detail demanded by any kind of reporting, and the result is a book on the subject curiously unlike any other.” ―The New Yorker on A Life's Work

“Pity the writer who has the misfortune to produce a book at the same time and on the same subject as the ridiculously gifted Rachel Cusk. The author of three novels, Cusk brings her clear-eyed wit to the subject of motherhood...You get the sense of a superior mind that can't stop itself from whirring away.” ―Newsday on A Life's Work

“Hauntingly beautiful...[Cusk] succeeds in finding an original, literary language to express the journey to motherhood.” ―The Christian Science Monitor on A Life's Work

“A wonder. Cusk has written something fine and beautiful...I can't imagine that anyone who is both a reader and a mother will be unmoved by it.” ―The Atlantic Monthly on A Life's Work

“She captures the absolute shock of suddenly finding yourself responsible for another person--with no training, no guidance, and, indeed, no one coming from their planet to take them back. A brilliant book--and so funny too.” ―Kate Atkinson on A Life's Work

“I loved reading it, and found it fascinating, but I also found it dangerous. An incitement to riot...It's an extraordinary piece of work and the writing is utterly beautiful...I laughed out loud, often, in painful recognition.” ―Esther Freud on A Life's Work

About the Author

Rachel Cusk is the author of two memoirs, A Life's Work and The Last Supper (FSG, 2009), and seven novels: Saving Agnes, winner of the Whitbread First Novel Award; The Temporary; The Country Life, which won a Somerset Maugham Award; The Lucky Ones; In the Fold; Arlington Park (FSG, 2007); and The Bradshaw Variations (FSG, 2010). She was chosen as one of Granta's 2003 Best of Young British Novelists. She lives in Brighton, England.

Most helpful customer reviews

24 of 28 people found the following review helpful.
Some good lines but overall terribly bland
By D. R. Wright
I pre-ordered this title as I had read and enjoyed this author's previous book "A Life's Work: On Becoming a Mother" which dove darkly into the never-discussed emotional displacement that often follows when a fiercely independent woman becomes a new mother. I was expecting similar reading on divorce experience from the same voice.

"AfterMath: On Marriage and Separation" seemed to be written prematurely within the arc of this particular life experience of the memoir writer. Rachel Cusk does not dig deeply at all into the demise of her marriage nor her own causal pathologies which become painfully obvious to the reader but apparently not yet the writer as pages full of pseudo-intellectual text drone on with barely any emotional depth to be found.

I hoped to love this book but I cannot recommend it.

1 of 2 people found the following review helpful.
This reads like a self-indulgent
By Lenny Z
Not at all what I was expecting. This reads like a self-indulgent, pretentious memoir. Maybe I just wasn't in the mood for it.

17 of 23 people found the following review helpful.
Perhaps I am just not sophisticated?
By Working Mom
I found this memoir super difficult to follow, abstract and confusing. At times I did not even know who the author was referring to. Some of it is written in the first person, other chapters are about someone named Sonia. The male characters like her ex-husband, her therapist and someone else are named X, Y and Z... and I could not keep them straight. The narrative was not written in a personal way or a way I could relate to. It was like reading a formal essay, without any humor or even much honesty. I felt like she was afraid to divulge too much information and was writing in a cryptic, emotionally distant fashion. I could not get into it and did not care enough to really try to understand. What a waste of money!

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Saturday, July 16, 2011

[Z926.Ebook] Free Ebook Getting To Amen: 8 Strategies For Managing Conflict In The African American Church, by Lora-Allen Mckinney

Free Ebook Getting To Amen: 8 Strategies For Managing Conflict In The African American Church, by Lora-Allen Mckinney

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Getting To Amen: 8 Strategies For Managing Conflict In The African American Church, by Lora-Allen Mckinney

Getting To Amen: 8 Strategies For Managing Conflict In The African American Church, by Lora-Allen Mckinney



Getting To Amen: 8 Strategies For Managing Conflict In The African American Church, by Lora-Allen Mckinney

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Getting To Amen: 8 Strategies For Managing Conflict In The African American Church, by Lora-Allen Mckinney

This important resource provides a set of practical tools--based on Christian principles, psychological theory, and research on African-American religious culture--that will help churches move beyond disputes and disagreements to harmony and heartfelt amens.

  • Sales Rank: #1117925 in Books
  • Brand: Brand: Judson Pr
  • Published on: 2005-07-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.84" h x .43" w x 6.30" l, .64 pounds
  • Binding: Paperback
  • 161 pages
Features
  • ISBN13: 9780817014773
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

About the Author
Lora-Ellan McKinney is the daughter of a third-generation minister. An expect in community health, social services, social justice, and education, she heads her own consulting firm. Her Kellogg National fellowship Award provided her dispute resolution training through the Harvard Negotiation Project and eastern Mennonite University's Conflict Analysis and Transformation program. She is the author of the Judson Press books "view from the Pew: What Pastors Can Learn from Church members, Total Praise! An Orientation to Black Baptist Belief and Worship, and "Christian Education in the African American Church: A Guide for Teaching Truth. McKinney received M.S. and Ph.D. degrees from the University of Washington in seattle and a Master's degree in Public Administration from Harvard University. She lives in Seattle, and continues to serve as a deacon in Metropolitan Baptist Church in Washington, D.C.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Essential reading for white clergy
By Barb McRae
I served in a Detroit church for a year with a mostly African-American congregation. While I'm a very open person, I realized I was not knowledgeable enough about the members' concerns and perspectives in many areas that concern African-Americans. Along with the stories they shared, this book helped me to be a better pastor in this and subsequent churches.

5 of 6 people found the following review helpful.
Great Title-Poor Content
By Michael M
Great title, poor content. Please do not purchase this book. It appears the author read a few books on conflict management and the church, and then spliced together this poor work. The text is like a dictionary or reference book on "HOW TO GET TO AMEN" NOT!!!

In appendix A, she shares a case story of a pastor in conflict with another church leader. This "pastor's" solution to the conflict was to get rid of the church leader (a Teacher). Not once was there any dialog in regards to restoration or compromise. I know the pastor is the pastor. The pastor is not always right.

I see this behavior in many churches; if you don't agree with the pastor, watch out!

Our church leaders do not want "YES MEN/Women".

This is the first book I did not use my high-liter on! I was posed many times to high-lite something then I found myself saying, oh no she didn't.

Save your money. There are other texts out there that will give you clear and usable material.

Save your money. Look harder for another source.

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Wednesday, July 13, 2011

[S854.Ebook] Get Free Ebook Not on the High Street. Sophie Cornish, Holly Tucker, by Sophie Cornish

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Not on the High Street. Sophie Cornish, Holly Tucker, by Sophie Cornish

Sophie Cornish and Holly Tucker are the founders of notonthehighstreet.com, an award-winning, multimillion-pound online marketplace selling 50,000 innovative, stylish products. But six short years ago they were maxing out their credit cards, trying to secure loans and crossing fingers that their big idea would take off. Now they've written down all the lessons they had to learn the hard way, drawing not just on their experience but also that of the 3,000 independent businesses they work with: from finance and marketing to PR and getting your workspace right. With startling honesty, they lay bare the truth about getting started while raising a young family at the same time. They believe that anyone should be able to achieve a great working life on their own terms. Here's how.

  • Sales Rank: #2113457 in Books
  • Published on: 2012-07-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.48" h x .87" w x 5.31" l, .0 pounds
  • Binding: Hardcover
  • 305 pages

About the Author
Sophie's first job was as a beauty writer on a women's magazine, and since then her career has spanned journalism, cosmetic brand development, marketing and advertising as well as her own business styling private and corporate events. She lives in London with her husband Simon, and their children, Ollie, 15 and Honor, 13. Holly started working for an advertising agency at the age of 17, quickly landing a full-time job with them and working with Sophie for the first time. While selling ad space in magazine publishing she saw the opportunity to provide a new route to market for individual designer-makers. She lives in London with her partner Frank, and their son Harry, who is seven.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Learned absolutely nothing on how to build a business
By edwardb
I was hoping to learn how to build a business as it says on the cover but it tells me nothing specific, just general stuff you can find on the web.
The book is simply their success story told, which I must say, I do admire but the title should have been "our success story", NOT "build a business from your kitchen table" as I haven't got a clue how to start building my business after reading it.
It is all extremely vague and doesn't tell you exactly what to do.

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Monday, July 11, 2011

[T524.Ebook] Download PDF Before & After: How to Design Cool Stuff, by John McWade

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Before & After: How to Design Cool Stuff, by John McWade

Before and After magazine's focus on clarity, simplicity, and elegance has won it legions of fans--fans who will welcome this second volume of the definitive Before and After Page Design by John McWade. Truly an icon of the graphic design community, his insistence on approaching design not as mere decoration but as an essential form of communication is vividly apparent in this cohesive primer on page design and layout. And you could not hope for a better, more qualified teacher. McWade shows readers how to arrange and present information using today's powerful graphics tools. Readers will learn how to design single-page and multi-page documents, brochures, and ads; why one typeface works better than another; and much more. Best of all, they'll discover how to think visually transforming the images in their heads into something that communicates effectively on the page.

  • Sales Rank: #407848 in Books
  • Brand: McWade, John
  • Published on: 2009-11-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .43" w x 7.00" l, .99 pounds
  • Binding: Paperback
  • 240 pages

From the Back Cover
"Before and After" magazine's focus on clarity, simplicity, and elegance has won it legions of fans--fans who will welcome this second volume of the definitive "Before and After Page Design" by John McWade. Truly an icon of the graphic design community, his insistence on approaching design not as mere decoration but as an essential form of communication is vividly apparent in this cohesive primer on page design and layout. And you could not hope for a better, more qualified teacher. McWade shows readers how to arrange and present information using today's powerful graphics tools. Readers will learn how to design single-page and multi-page documents, brochures, and ads; why one typeface works better than another; and much more. Best of all, they'll discover how to think visually transforming the images in their heads into something that communicates effectively on the page.

About the Author
Designer, teacher, and author John McWade has been at the forefront of the graphic design and desktop publishing worlds for several decades. The very first beta user of the desktop publishing program Aldus PageMaker, he went on to found the first desktop publishing company, PageLab, to take advantage of the new tools. With his partner Gaye McWade, he founded the acclaimed Before and After magazine.

Most helpful customer reviews

3 of 3 people found the following review helpful.
good for the novice and the experienced designer
By Wende Mate
Even designers with a lot of experience need a dose of inspiration now and then, particularly when the project at hand is less than exciting. This book provides a ton of it. It's a particularly good book to flip through if you are over-thinking a project and need to get back to reality. At the same time, you can often find that much-needed kick-start when your deadline is approaching at a faster speed than any of your ideas. Some of the designs and layouts may seem simple and obvious, but I have found that it can be very helpful to be reminded that 'simpler is better' more often than not.

At the same time, novice designers and do-it-yourselfers will get a lot out of this book. As the first chapter says, this book is about designing by seeing, rather than by following any perceived hard and fast rules. The chapters on picking the perfect color and finding the right typeface follow along this line and are excellent. Letter-spacing (kerning) and other aspects of typography are given quite a bit of due in a few chapters, so beginners get a bit of guidance in an area that is becoming increasingly more neglected. Although this book presupposes a working knowledge of layout and design programs, it offers clear examples of why certain things work, along with simple ways to improve any layout.

4 of 4 people found the following review helpful.
Magnificent for marketers, writers, and non-"design" folks
By Akweli Parker
There are jobs for which you want to hire a *real* artist or graphic designer, and then there are those barely artistic jobs that most people -- educated with the proper fundamentals -- could probably perform for themselves. You know, things like report covers, business cards and the like. Unfortunately lots of great ideas and content never make it into the world because the originators can't afford or can't personally create compelling design. Like it or not, good design sells. It signals value, credibility, and fitness to a purpose, activating a viewer's trigger to either engage further or move on.

Sure there are examples of ideas and products succeeding despite poor design, but they are the outliers. Why take a gamble on bad design, when the door is wide open to learn what works best? Before & After, How to Design Cool Stuff, gives you the tools and confidence to create all sorts of printed "stuff," for lack of a more descriptive term, that looks darn good. Furthermore, you know exactly why it looks good and can clearly articulate the reasons for your design decisions.

This, in turn, allows you to publish many more creative projects on your own if you don't happen to be a formally schooled artist (or can't justify hiring one). If you are fortunate enough to have other artists in your employ, this book makes you conversant in their language. When you can communicate your ideas to artistic staff without misunderstanding, you're much more likely to get what you want earlier in the design/development process. Hence, you save money, time, hurt feelings, and lots of the sturm and drang that can accompany collaborative creation.

In addition to the logos, CD cases and labels, business cards, brochures, report covers and interiors, and other example projects, the book provides solid explanation of how to use form, color, proportion, typography, and volume. No more "my gut tells me it looks right."

I felt like a whole new world opened up for me after reading this book, and I don't say that lightly. I've read a good number of the popular books on presentation and design, and this one is near the top. I recently got a message from Amazon offering to buy the book back from me. I smiled and thought, "They'll have to pry it from my cold, dead hands."

In other words, whether you're a jack-of-many trades with occasional design needs like myself, or a dedicated full-time designer, Before & After's How to Design Cool Stuff will become a prized (and well-used) addition to your bookcase.

6 of 6 people found the following review helpful.
Design without the B.S.
By Framelynx
This is an excellent guide to design without all the B.S. John McWade explains both the basics and profound design truths in a very straightforward, articulate and easy to understand language. It's a great book that reminds even the most well seasoned creative designer of down to earth, timeless, design fundamentals. When self proclaimed elitists say things like "You just got to feel it... it's too profound... it can't be explained..." John McWade manages to put those incoherent thoughts into simple words, which can give even the most "ungifted" designer the means to improve and excel.

Almost every page is instantly applicable! His tips are practical and innovative. He doesn't bog his readers down with how to use the most sophisticated tools and methods in the Adobe suite... but he focuses on the ideas, principles and form of design rather than how to do it.

This should be the basic text book for all young designers!

CRITICISMS:
-All his designs share a very particular "clean" style, which stems from his strong design foundations, but I would've liked to see him incorporate a broader range of design styles.
-He doesn't go into deep detail about everything such as website design. This section feels rushed, or just slotted in there to say it's covered the topic. It covers only a particular type of websites.

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Friday, July 8, 2011

[K261.Ebook] Free PDF Winning Ugly: Mental Warfare in Tennis---Lessons from a Master, by Brad Gilbert, Steve Jamison

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Winning Ugly: Mental Warfare in Tennis---Lessons from a Master, by Brad Gilbert, Steve Jamison

He's been called the best in the world at the mental game of tennis. Brad Gilbert's strokes may not be pretty, but looks aren't everything. He has beaten the Tour's biggest names-all by playing his "ugly" game.Now, in Winning Ugly, Gilbert teaches recreational players how to win more often without necessarily even changing their strokes. The key to success, he says, is to become a better thinking player-to recognize, analyze, and capitalize. That means outthinking opponents before, during, and after a match; forcing him or her to play your game. Gilbert's unconventional advice includes:How to identify the seven "Hidden Ad Points," and what to do when they come upSix reasons why you should never serve firstHow to beat a lefty, a retriever, a serve-volley player, and other troublesome opponentsHow to keep a lead or stop a match from slipping awayHow to handle psyching and gamesmanshipWinning Ugly is an invaluable combat manual for the court, and its tips include "some real gems," according to Tennis magazine. Ultimately, Winning Ugly will help you beat players who have been beating you.

  • Sales Rank: #1209657 in Books
  • Published on: 2013-06-03
  • Formats: Audiobook, MP3 Audio, Unabridged
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.40" h x .60" w x 5.30" l, .25 pounds
  • Running time: 30600 seconds
  • Binding: MP3 CD

Review
"Winning Ugly explains Brad's formula for a winning tennis game. He understands the mental part of tennis better than anyone I have ever met. Brad helped me improve my game and I believe he can improve yours." ---Andre Agassi

About the Author
Brad Gilbert, a former professional tennis player, has coached tennis stars Andre Agassi, Andy Roddick, Andy Murray, and Kei Nishikori. He is also coauthor of I've Got Your Back: Coaching Top Performers from Center Court to the Corner Office.

Steve Jamison is a bestselling author and America's preeminent authority on the leadership philosophy of UCLA's legendary coach John Wooden, whose basketball dynasty won ten March Madness national championships.

Charles Constant is an actor whose professional storytelling career began at the age of thirteen, when he became an Actors' Equity Association apprentice. An accomplished audiobook narrator, Charles has recorded many popular titles, including How to Win at the Sport of Business by Mark Cuban. He lives in Los Angeles.

Excerpt. © Reprinted by permission. All rights reserved.
Chapter 1

Mental Preparation: The Pre-Match Advantage

Turning Pro: Young and Innocent

One of the first lessons I learned when I turned pro in 1982 was how much of an edge could be gained before the match even got started. It became obvious to me that for the best players in the world their match had begun a long time before the first serve. They came ready to play and wanted to grab me by the throat as soon as they could.

As a member of the tennis teams at Foothill Junior College and Pepperdine, I liked to just show up and play. I'd settle into the match mentally and physically during the first set. A lot of times I could get away with it because my opponent was doing it too. Do you approach your matches the same way?

On tour this wasn't such a good idea. The slow start didn't work against McEnroe, Lendl, Connors, and some of the veterans. By the time I got settled into some of those matches, the match was already over. One time I started out by losing the first sixteen points of the match. It was over so fast I almost didn't need to take a shower afterwards. Brutal -- I was learning the hard way.

The top players came expecting to have me for lunch, and they'd been thinking about taking that first bite since they found out I was on the menu. Four or five games to work up an appetite? They arrived ready to eat. The main course? Glazed Gilbert.

Being down a couple of breaks early, with no rhythm, no plan, no continuity, put me at too great a disadvantage. I was clobbered regularly by the smart guys on tour. They knew something I didn't.

Start Your Match Before It Begins

What I discovered by looking, listening, and losing was simple. The guys making money out there started honing in on their target (me, for example) before the target was even in sight. The smart ones were consciously and subconsciously reviewing information about the opponent ahead of them as soon as they knew who that player was. The process began hours before the match. The smart players wanted to seek and seize advantage as early as possible. And they wanted to do it in as many ways as possible. For them, one of the big opportunies was good mental preparation. And that means early mental preparation.

When Does Your Warm-up Begin?

Let me tell you when the warm-up doesn't begin. It doesn't begin when you arrive on the court. It may for your opponent, but it shouldn't for you. A smart player starts to prepare for the match on the way to the match, or even before. The warm-up should continue on into the locker room and out onto the court.

The warm-up begins with your brain. Your mind is usually the last part of you to get activated (if it gets activated at all). Players stretch incorrectly for a minute, hit a couple of forehands, and three serves, and it's "Let's start." They barely warm up the body, but that's more attention than they give to their mental preparation. The mind is a terrible thing to waste, and tennis players waste it all the time.

Get into the habit of evaluating your opponent and thinking about the match before you arrive at the court. If you drive to the match your car is the place where your warm-up begins. If you walk to the courts, then the sidewalk is where it happens. No matter what, your warm-up starts on the way to the match.

For me it can begin even earlier than that. The night before a match I'll be in my hotel room thinking about the next day's competition. I'll actually play points out in my mind. I can see myself making shots and winning points. I visualize points we've played in the past. I'll see myself making specific shots against that player. It's almost like watching a videotape of segments of a match. In the morning I'll continue the process.

That little five-minute warm-up you see before a match begins for the players on tour is probably misleading. It looks like we just trot out to the court with that big bag over our shoulder, hit for a couple of minutes, and start the match. For most of us the process has been going on throughout the day -- hitting, stretching, loosening up, a massage, and most of all, that mental review.

The Pre-Match Mental Checklist

Whether I won or lost to a player in our last match, I want to think about the reasons. How did I beat him? What does he do with his shot selection and pattern? Does he attack? Is he a retriever? Does he serve big? What's his return of serve like? Did I make mistakes against him last time? What kind and why? What shots are his best? His worst? Was he forcing me to do something that bothered me? Does he start strong and get too cautious on pressure points? Was it a close match? Were the points long? I review everything that pertains to my opponent's game (as far as strokes and shot tendencies are concerned).

It is also important to consider the "personality" of the game your opponent produces. What does he do to affect the atmosphere, mood, or tempo of the match? Is she very slow between points? Does he get emotional? Does she protest a lot of calls? Is he great when he gets a lead, but not so great when he's losing? Do your opponents give you a lot of small talk on changeovers, taking your mind off the match like McEnroe tried to do to me? Do they always show up ten minutes late? Do they rush through the warm-up and want to start the match as soon as possible?

Prepare yourself mentally for the "stuff" certain players bring with them into the match. I want to be mentally and emotionally set for the fast play of Andre Agassi or the deliberate methodical match tempo of Ivan Lendl. I want to be ready for the temperamental outbursts of Connors and McEnroe or the stonefaces of Michael Chang or Jim Courier. It makes a big difference to me because I'm better able to control my own game plan, tempo, and composure if I know what's likely to be happening on the other side of the net. Believe me, it can make a huge difference, as you'll see later.

The Game Plan

This process of review will lead me right into the equally important process of planning my strategy:

1. What do I want to make happen?

2. What do I want to prevent from happening?

By evaluating my opponent I start solidifying my own approach to the match. As I review their game style and strokes I'm preparing my basic game plan. If they broke down my backhand last time I'll be thinking about how to prevent the same thing from happening this time. If their serve is weak I'm alerting myself and going over how to take advantage of that. I'm planning a specific approach for that specific player. All of this before I even see them at the court.

Set Your Compass

Your body will try to do what your mind tells it to do. In this pre-match review you're programming your mind to give the body correct information once the match begins and things start happening quickly under fire. You're setting the course you want to take to arrive at your destination. That destination is victory.

In its most basic form your plan evolves as you answer these questions:

1. What is my opponent's best weapon?

2. Where is my opponent weak?

3. What is my best shot and how can I direct it at my opponent's weakness?

4. What can I do to keep my opponent away from my own weakness?

Your pre-match effort creates a mental compass. You know where you want to go and how you're going to get there. There may be detours along the way, your opponent may present some surprises, you may get lost, but the basic route is laid out in your head in advance and your mental compass keeps you on course. (Coming up I'll show you how following this procedure helped me beat both Boris Becker and Jimmy Connors, in totally different ways.)

Even if you tend to play the same people over and over (your tennis buddies) it is still important to zero in on the specific player for a particular day. Get your mind on that one player. If you're playing each other regularly it can be even more advantageous to review and refine your tactics because you've got a backlog of information. That's when it really starts to get interesting.

Watch the tour players. The great ones are very intent on getting off to a good start because they know that it can often set the tone for the entire match. Getting the other player under your thumb right out of the chute puts them in a "catch up" position. Sometimes they'll recover. A lot of times they won't. And that's what you want to do to your opponent. As early as possible you want to force them to be considering the idea that "maybe it's just not gonna be my day today." It can happen very early, believe me. Your pre-match preparation and visualization can make you the one somebody else is trying to catch up to.

You're thinking, "Hey, Brad. Gimme a break! I've got a life. I can't be thinking about tennis all the time." That's right. But what I'm talking about takes less than ten minutes of attention on the way to your match and then the effort of following a plan once you get there. Maybe you can squeeze that in for opponents you really want to beat. By giving yourself a good chance to start right you're giving yourself a good chance to finish right. That's worth the extra attention.

Let me take you through my own mental preparation exactly as I've used it before important matches.

Preparation on Tour: Becker and Connors (Different Strokes for Different Folks)

When I started seriously using my pre-match opportunities in this way I started winning more often. Let's say my opponent in the round of 16 at the U.S. Open was Boris Becker (because it was). My own mental review before I got to the locker room at Flushing Meadow would go like this:

Becker can attack my weak second serve. He knows how to exploit it for maximum effect. This is a polite way of saying he creams it. Therefore, I don't want to let him see many seconds. That means I want to get my first serve in more consistently, to put a premium on reducing first serve faults. Obviously, I'll have to hit with less abandon and take fewer risks on my first serve, but the reward will be that he doesn't get the opportunity to make me eat my second serve.

Also, I want to serve to his forehand, try and get him missing some forehand groundstrokes. Why? I know that Boris has a great forehand. It anchors the rest of his game. But if he starts screwing up with it, everything else can suffer. He gets frustrated when the forehand doesn't meet his expectations.

dI've learned (and tell myself again in the pre-match review) that when he starts to miss on the forehand side, the rest of his game can start to wobble. That's when he'll start screaming at himself in German. So I want to be sharp serving to his forehand without getting too ambitious, get a high percentage in.

Also, I should give him no pace. Boris will win any battle over who can hit the ball hardest. Without pace he still wants to hit the ball hard and often overhits as a result. Especially on the forehand side.

Before I get to the court I go over all of that in my mental review. I also remind myself to try and open up the court on Boris by hitting intelligently to his forehand. This means that I know from past matches with him that when I hit wide to the forehand (either with my serve or a groundstroke) his tendency, or shot pattern, is to hit it crosscourt right back to my forehand. If it's even a little short I'll look to hit a forehand approach (my best weapon) down the line to his backhand. Then I'll follow it in and camp near the alley.

So, my game plan when I serve should regularly follow this pattern: Serve wide to the Becker forehand. Look for an opportunity to hit a forehand approach shot to his backhand. Then follow it in and camp near the 'alley. That's my 1-2-3 punch.

Two elements come into play with that combination that I've experienced in past matches. First of all, Boris is going to have to move from his forehand grip (under the racket) to his backhand grip (somewhat over the racket) while moving from the deuce court to the ad court on the full gallop. In the past I've seen that he doesn't always do that well. It's just a little glitch that shows up from time to time. And, if he does make the grip change and take a good cut at the ball his tendency is to go down the line -- not all the time, but that's his first choice.

Watch him on the tube. You'll see he favors that shot. What happens when he does? There I am camping near the alley. Bingo. Forehand volley to an open court. I've run that combination of shots successfully on Boris many, many, many times.

And, on his serve I tell myself, "Boris has a huge serve. Don't try to do too much with it. Get the ball back in play. Make him play an extra ball or two each point. Keep the ball in play. That's the key for me against Boris, making him run down an extra ball over and over again. Becker can get frustrated and I want to frustrate him. Obviously, if he's swarming winners I'm in trouble, but I tell myself that in the match ahead I've got to stay in every point possible. Keep cool. Be patient. Don't try to make things happen too quickly.

Busting My Butt for Boris

I also think about the "personality" of the competition and the competitor ahead. Boris Becker is like a thoroughbred. His physicality, power, and movement are so pure that it can be intimidating. He's big and he plays big. I get myself ready for any Becker match by reminding myself, "Don't be impressed. Don't let his presence be overwhelming. Keep your eye on your game plan and not on his game." I have to do that or I'd take one look at what Becker brings onto the court and retire. (And that's important in your own tennis. Don't be impressed until after the match. Never before.)

I want him to see me busting my buns for everything, throwing everything back. I want to show him that I'm going to compete on every single point of every single game if the match goes on for a week. I want him to believe that I will never give up. I want him to get the feeling that I'm not going away. That I'm permanent. I know that Boris can get frustrated out on the court. Against someone like Michael Chang this wouldn't matter. With Becker it can be very important. He doesn't have great patience if points, games, and the match drag on.

I know that if he gets impatient he'll start missing shots because he's trying to end it quick. As I mentally program myself for Becker's game I'm getting ready to try to exploit both his physical and emotional tendencies and weaknesses.

My Mental Review and Game Plan for Becker

1. Increase my first serve percentage. Don't try to hit aces or service winners. Don't let him see many second serves.

2. Serve to his forehand regularly. Look for short crosscourt return. Approach down the line. Camp near the alley.

3. Try to create mistakes on his forehand. Don't give him any pace. Repeat: No Pace.

4. Don't try to do too much with my service return. Get it back. Make him hit another shot.

5. Work hard on every point. Show Boris some hustle. He gets impatient.

6. Don't be impressed with anything he does. Let him pound the ball as hard as he wants. But, make him pound it over and over! Always try and make him hit one more shot.

7. Boris can get frustrated if things don't go his way. Try and make him stay around longer than he wants to. If he starts screaming at himself in German he's getting wobbly.

Does it work? Yes. Does it work all the time? Yes. You won't win every time, obviously. But my procedure will improve your chance of winning every time. And that's all I'm trying to do when I play, improve my chance of winning.

U.S. Open 1987 -- Grandstand Court

Becker vs. Gilbert

Round of 16

I've used this plan very effectively against Becker. Most notably in the round of sixteen in the 1987 U.S. Open. At the time he was ranked number four in the world. I was still trying to crack into the Top 10.

Boris had rolled over me in the first set 6-2 and then won a tiebreaker for the second set. Now he was leading 3-0 in the third. I was very close to the point of no return and Boris knew it. He could end this match very soon.

Boris exudes so much confidence when he's ahead that it can break down your belief in yourself. His hair gets redder. His eyelashes get so white they almost disappear against his pale skin. He's physically bigger than me and he carries himself even bigger. A pure athletic aura surrounds him when he's rolling, and you can feel it across the net. He has tremendous presence. When he's running with a lead the confidence he displays goes beyond arrogance. He tells you with his body language that he knows he is better than the rest. Except I didn't believe it.

The third set continues with me serving. I hold to stay in the match at 3-1, but I knew if Boris holds to go up 4-1 I'm history. Then he makes a serious mental mistake. Boris seems to have a lapse in concentration. He plays a very casual service game, almost lethargic. He donates a couple of points with double faults and suddenly I'm back on serve at 2-3. There's hope in my mind because of what I know (and have reviewed) about Becker. Suddenly I can see a way to win. Here's how.

Our scheduled afternoon match had been delayed because of rain. As a result we started very late and in extreme heat and humidity. The temperature that Monday in New York was pushing 90 °. On the grandstand court it felt like 190 °. It was like playing on a muggy day in the jungle, a jungle that had jets flying low overhead every fifteen minutes. Concentration was difficult.

Even though I don't like hot weather I felt this could work in my favor. I knew that a few weeks earlier I had beaten Boris in Washington, D.C., in this same kind of weather when he fell apart in the last set. I felt that if I could somehow claw out of this third set it might have a very negative effect on Boris. It might get him thinking about our last match in hot humid weather and what had happened.

I believed he had already made the assumption that he was going to win in straight sets. If I could steal this set after he was so close to winning the match (up two sets with a 3-0 lead) he might get upset with himself. If I could make him play more tennis in these conditions he might get very upset with himself.

And I knew what that could mean. This became a great motivator. I honestly felt that I was nearing an opportunity to get into Becker's mind, to upset his composure in a big way. And this opportunity existed because I was way behind. Or, more to the point, it existed because Boris was so close to winning the match that he could taste it.

If I could get him feeling that things were dragging on in this grandstand heat and humidity, the quality of his game would drop because the quality of his thinking would drop. I had seen it happen before. I told myself if I could win the third set I could win the match. Sound too optimistic? Here's what happened.

At 2-3 I held serve to even the set at three games apiece. We're now two hours and thirty minutes into the match. I've won three games in a row and it's gotten his attention . Now, we each hold serve, but Boris is becoming increasingly unhappy and irritable. Twice he starts screaming something in German. I make a little joke and tell myself the translation is "My feet are burning up. I want to stick them in ice." Boris picks up the pace and is playing more quickly. As though he wanted to end it as soon as possible.

His composure is changing. We each hold again. And again. Suddenly it's 6-all and we're in another tiebreak.

Boris seems to get himself together and grabs an early mini-break. He's serving at 2-1. It's exactly where I don't want to be, down a mini-break in a tiebreaker that could send me back home. But Boris now plays two points that became crucial in the outcome of the match, both for what they did to the score and what they did to his composure.

Serving at 2-1 in the tiebreak Boris double-faults. He puts me back on serve and I don't even have to swing my racket. It's a major error on his part. I believe it was brought on because he was getting impatient, rushing things just a little bit. He wanted to get the job done too quickly. Perfect.

Then immediately another critical exchange at 2-2. Boris serves and attacks the net. As he moves to his right (just inches from the net), his feet slip out from under him and he crashes to the ground. I see him fall, and as he frantically struggles to get back up, I hit a backhand crosscourt lob that sends him racing toward the baseline. He doesn't get there. At the service line his feet go out from under him again. And again his body slams into the court. This time he doesn't get up.

Becker is lying face down on the court screaming uncontrollably at himself in German. He's fallen so hard that his gold watch has slid down from his wrist to around his fingers. He's furious with himself and about what's happening. He raises up to one knee and lets out a terrible scream. Nobody in tennis has a scream as fearful as Becker's when he loses control. It's the sound of pure and total anguish. It is beautiful to hear. Boris is coming apart.

At 3-2 in the breaker I serve again to his forehand. Boris nets it and immediately unleashes another bloodcurdling screech. This time I can't hear him. Another huge jet is directly overhead and obliterates all other sound. It's a very strange sensation. The court is actually vibrating from the jet's noise. I can see Boris screaming, but I hear nothing except the huge noise of the jet. Boris takes a vicious swipe at the court with his racket. I know he feels like he's drowning and can't swim. No matter how hard he tries, he feels things are only getting worse.

It's interesting how distractions affect you when you've got some momemtum and are winning points. The heat, the humidity, the incredible white noise of the jets flying overhead, none of it bothered me. But when you're struggling like Boris was struggling it is almost impossible to stay focused. The distractions become crippling. Your mind gets totally berserk. You just want to get out of there.

We continue to 5-4 in the tiebreak on my serve. I remember my game plan is to go selectively to his forehand. And that's what I do. Boris nets it, 6-4. Set point now, and again I decide to go to his forehand with my serve. Again he nets it! The tactic works beautifully.

I've cracked through to win the breaker and with it the set 7-6 (7-4). Boris's march to victory has been slowed. I'm still alive. More than alive. I know I can win the match.

The fourth set is tough, but my game remains steady. Nothing flashy, but exactly what I had planned on doing. I got a break and gave it back. Boris was unhappy, but he still understands that he isn't far from sending me back to California. I'm hanging in there, hitting to his forehand when possible and approaching to his backhand with success. He's seeing no pace unless he supplies it himself. I'm not letting him see many second serves. I'm patient.

Then something happened I hadn't expected. Word began to spread through the tennis complex that Boris Becker was in trouble. The grandstand seats started to fill up with fans from the stadium court where John McEnroe was beating on Andres Gomez. And those fans wanted to see some more tennis. They knew for that to happen I had to win the fourth set. The crowd packing into the grandstand seats was totally on my side! Cheering for me on every shot. Yelping and hooting as I ran down everything and worked my butt off in what was a real steam bath. They loved it. And I loved it too.

Becker was affected. The long wailing shrieks in German continued: "My feet are burning. I want to stick them in ice!" It was like a shot of adrenalin into my system. I knew that when he loses control I have beaten him. Boris was becoming very frustrated. He had gone from being two points away from the match (when I was serving in the third set at 4-5, 30-30) and a trip to the quarterfinals, to having a lot of work in front of him. And in conditions that a camel would hate.

At 5-all Boris threatened to break my serve. Twice he tries and fails. It's not a pretty hold, but I hold. Boris will serve next at 5-6. We head to our chairs for the changeover. I decide to change shirts to give myself a little mental boost, to put on something fresh and dry. And I really start working on my thinking. I review my game plan: "Stay alert. Don't give up any stupid points. Make him play some balls and keep hitting to his forehand. Let him make some mistakes!"

In the background I can hear something, some noise in the crowd. It breaks my concentration. I look up and see two teenagers running through the aisles. They're waving American flags and the crowd is picking up on it: "U.S.A.! U.S.A.! U.S.A.!" It gets louder and louder. The fans have really gotten into it. "U.S.A.! U.S.A.!" I look over at the section where my family is sitting with my coach, Tom Chivington. They're standing and cheering. The emotion running through the grandstand was electric. I actually got goose bumps in 90° heat; really pumped up and confident.

We go out onto the court with Boris serving at 5-6. The crowd is buzzing. Boris serves four times. He doesn't win a point. I break him at love and win the set 7-5! It's electric. The crowd is roaring and gives me a standing ovation: "U.S.A., U.S.A." More flags are waving. Suddenly we're at two sets each. The match is all even, right? Wrong.

I've won. The match isn't over, but I've won. I glance at Boris and I can see that he's finished. His energy is gone. The eyes are dead with no fight or spark in them. His body language told me he was through battling for that day.

It wasn't physical either. It was mental. Boris is a super athlete in fantastic shape. What had weakened was his resolve. Boris had gotten frustrated with the match. He just wanted out of there. Just as I thought might happen.

Beginning of the fifth set. My serve. And again Becker doesn't threaten. I hold easily. Boris has gotten only two points in two games. The rout is on. I break, hold, break, and hold. I'm up 5-0 and it took ten minutes. At least it felt that fast. Boris managed to get a game out of it, but lost 6-1.

The match had taken four hours and seventeen minutes in oppressive heat and humidity -- a sweatbox. Even though it was scheduled to be an afternoon match it was now almost 10 P.M..I had lost seven pounds. But I was so exhilarated I felt like I could run a marathon. Jimmy Connors "de-exhilarated" me two days later in the quarters. But it took nothing away from the pride I took in battling back from two sets down to beat him in five. Never before had Boris Becker lost after leading by two sets.

Pre-Match Preparation Pays Off

A lot of things went right for me that day, but I was only able to take advantage of them because I'd prepared myself before the match for the game and temperament of Boris Becker. When he had me on the ropes I still saw a way to win because I understood his game and his temperament. I had gone into the match with strong mental preparation. I knew what I wanted to make happen and what I wanted to prevent from happening. Part of it had to do with strokes and strategy. Part of it had to do with personality, both mine and my opponent's. That preparation served me well when I needed it.

When things were getting desperate I had a mental compass that kept me on course and gave me a way to get back in the match. Instead of rolling over and accepting defeat I believed there was a way to win.

Boris Becker is a gentleman. Later that night I was at a disco called the Heartbreak on Varick Street in Manhattan. At about midnight I feel a tap on my shoulder. It's Boris. He congratulates me and we talk about the match over a beer. He says he hates that kind of heat and humidity. I tell him I love it. He says they've got to do something about the planes flying overhead during a match. I tell him I love those planes. He kids me a little and says I won't be so lucky next time around. Five months later I beat him in the Masters at Madison Square Garden -- no planes, no heat, no humidity.

Every Player Is Unique, But Connors Is the Most Unique!

Against Jimmy Connors my "auto"-visualization or pre-match analysis and conclusions are completely different because his game and personality differ so much from Becker's. First and foremost I remind myself to block out the elements -- not the sun or wind, but the chaos he can create with the fans and the officials. Jimmy treats the crowd like he's a conductor and they're the band. He gets them to do what he wants.

At an important point Jimmy could suddenly get 14,000 people going crazy, cheering for him and against his opponent (namely, me) in an uproar. I'll tell myself to expect it and ignore it. It's part of his game plan. As you'll see, against Connors this is easier said than done.

(If it had been Jimmy instead of Boris in the U.S. Open match I just described, Connors would have done something disruptive with the crowd when I started to make my move in the third set. And, when I pulled ahead in the tiebreak, I guarantee there would have been some "stuff' going on to shake up my momentum -- an argument about a line call, an obscenity, or something else. He would never just let you cruise to victory.)

Also, with Jimmy I'll plan to hit slice shots into his forehand (I call it slicing the roast beef). Nothing hard. Just a ball that stays lower on the bounce. I know that when it hits on the service line Connors will tend to chip his forehand back. If he does, that's the one I'm waiting for. I want to be ready to step up, bust it, and move in behind it.

The Connors service return also needs special pre-match consideration. He has one of the best service returns ever. His specialty is making a play off a great serve. He manages to get the racket on the ball and keep it in play. What should be a winner or an ace comes back at you and Jimmy stays in the point. He doesn't necessarily kill the ball. He makes fantastic gets and then is able to hit the ball with direction (to put it where you can't make your best shot).

He immediately takes your advantage and turns it into a disadvantage. And he does it because he guesses a lot. When he guesses fight even the best serve can come back.

But the important thing is he doesn't kill that service return. What this allows me to do is go for a winner or one that produces a weaker return off my first serve. If he guesses right it'll come back. If he guesses wrong I win the point. And, if I fault I know he won't stick the second serve back down my throat like Becker.

It changes my entire strategy in serving. By taking the pressure off my second serve Jimmy allows me more leeway with my first serve. I know going in that a serve that would ace anybody else might come back. I'm not going to let myself be surprised. That's what Connors brings to the party. If you let it bother you he'll get you letting up on that first serve or trying to hit bigger and bigger. My approach is to go for great serves and expect them back. I don't worry about having to serve up seconds if I fault on the first.

In fact, the truth is that my second serve bothers him (as you'll soon see). Jimbo loves pace. He feeds on it. My second serve is a lollipop. I honestly think it bothers him a little because it has no pace. So, I don't worry about having to hit second serves because Connors (unlike Becker) doesn't make you pay the big penalty.

My Review and Game Plan for Connors

1. Expect Jimmy to manipulate the crowd at key moments. Be prepared for disruption and stay focused.

2. Serve big on the first serve. If I miss he won't come in on my second.

3. Hit slice to his forehand.

4. He doesn't like junk. Massage the ball.

The Masters 1987 -- Madison Square Garden Connors vs. Gilbert

Connors and I faced each other in the 1987 Masters several months after he had beaten me in the U.S. Open quarterfinals following my five-set comeback against Becker. Neither of us was in great shape. I had just played four tournaments on four different continents in four weeks. Jimmy had been fighting a bad cold.

Nevertheless, I went into our match with great focus and motivation. Part of it came from a desire to avenge that loss at the Open. He had kept me out of the semis and given me one of my toughest losses. I felt strongly that if I stuck to my game plan and kept my concentration I could beat him. It looked like I was right.

I began thumping on him immediately and went up 6-4, 4-1. I felt like I could just grind it out and win the match. And to add to my confidence it looked like Jimmy agreed. His attitude during the second set became completely different from what it usually was. He almost looked like he was clowning around. He got pulled wide on a shot and kept running until he was nearly in the stands. Then he stopped and started kidding with a couple of fans (he took somebody's napkin and blew his nose). The crowd loved it. A little later he got upset with himself and starting grabbing his crotch (a move Michael Jackson stole from him). The crowd was thoroughly entertained. Also, it was apparent he was feeling the effects of the cold. He appeared winded at times.

Now, at 3-5 in the second set (and down a set) Jimmy is getting ready to serve. He turns to a fan behind him and says loud enough for me to hear, "I've got Gilbert right where I want him." Jimmy's got this big grin on his face. The crowd is laughing and applauding: "Jimbo. Jimbo." And I like it, too. I figure Connors knows he's tired and out of the match and just wants to have a little fun with the audience before it's over. Big mistake.

The next time I look up at the scoreboard Connors and Gilbert are tied 5-5. Just like that he had held and broken. He had worked on the crowd and gotten to me; not by creating turmoil, but by going for some laughs and changing the tenor of the match. I couldn't believe he had broken my concentration. He had gotten me watching his antics and believing that he was through for the day, that he was going to lay down. I had lost my focus. It was a shock to realize what had happened. Such a shock that I woke up. I hold and so does Jimmy. Six-all. Tiebreaker.

I knew I was in trouble if we went to a third set. The crowd was beginning to be a factor, and if Jimmy took it to three they would definitely become a major asset for him. I reviewed my game plan: "Keep some balls in play. No pace. Make him try to hit winners. Nothing fancy. Let's win it right here."

And I did. Connors let it get away from him even though he led 5-3 at one point during; the breaker. Then he made a couple of errors on backhand volleys to even it up at five apiece. My serve. I go for a big serve. Fault. My next serve is a lollipop and Jimmy nets it. He hates junk (remember my service strategy?).

On match point we get into a long rally. He hits a deep approach shot to my backhand. I'm ready and just crush it for a winner and the match. The comeback was over, Gilbert 6-4, 7-6 (7-5). Jimbo had almost worked his magic of crowd control to take back the match. This time he failed. As you'll see later, I'm not always so fortunate.

Connors is superb at turning things around when he's behind. He stops your momentum in a variety of ways and makes you come out of your game by taking you out of your concentration. He tries to make you play on his terms, not yours. He can do it by joking around with the crowd as he did here. Or, he can use intimidation and rage to take control.

At the '87 Masters I recognized what had happened before it was too late. I had gotten ahead by following my pre-game plan and staying focused. When Jimmy successfully got me "unfocused" I was able to get back on course because I had a strong understanding of his tactics. They had been mentally locked in place during the pre-match mental review and planning. I realized it wasn't my strokes that were responsible for his comeback, it was my mind and the fact that it had weakened.

Totally Great, Totally Different

So, two great players, Becker and Connors, with totally different games, styles, and temperaments. Both require special attention, specific game plans and attitudes that I try to cement in place before I even see them on the day of a match.

One capitalizes on my weak second serve. The other doesn't. One orchestrates the crowd. The other doesn't. Becker gets frustrated if the match drags on. Connors loves being out there so much he actually hates to see it end. Boris has a huge first serve and a great second serve. Jimmy has neither.

Before I ever see an opponent on the day we play I've completely reviewed our match history, his game, and my plan for the match. I've mentally reviewed exactly what I want to make happen. And I know exactly what I want to prevent from happening. I know where I want to go and how I'm going to get there. Olympic swimmer Nelson Diebold said right after he had won the gold medal in 1992, "Good mental preparation is as important as good physical preparation." It's true in all sports, especially tennis.

The process I go through in getting ready for Becker and Connors (or Lendl, Chang, Courier, or any other player) is exactly how you should mentally prepare for your own Beckers and Lendls. If you're smart. Don't think because you play A, B, or C tennis that the advantages don't add up. I believe they add up even more. Here's why.

The guys I play are generally sizing me up just like I'm trying to figure them out. They're also masters at not letting me do what I'm trying to do. You don't have that problem. Most of your opponents are mentally lazy before and during the match.

Depending on your level of play you may not meet one player a month who seriously considers your game and knows how to exploit it. Plus, their relatively modest level of tennis skill makes them vulnerable to a player who's good at exploiting opportunities. Good early mental preparation is an opportunity waiting to be exploited by you.

Be Ready to Play When It's Time to Play

In early visualization and planning, your sub-conscious starts to pull in information from other encounters. The brain starts throwing switches and turning dials that program you for that particular player. It's tough to do once the action begins because too much else is going on. You need that mental compass you establish before the match starts as a reliable reference point, one that can get you back on a winning course.

Make it a new habit. Your match begins before the match begins, in your car or at your home when you calmly review what you know about the opponent and how you plan to use the information. It takes very little time, but get it done before you arrive. By the time that first point is under way you'll have already "played" your opponent and be into the match.

The Importance of Pre-Match Preparation (And a Little Bit of a Hustle)

Here's a terrific example (although an extreme one) of the tremendous advantage the average player can get with good pre-match preparation. And of what a disadvantage "just showing up" can be. This particular player at the San Francisco Tennis Club used good mental preparation, good physical preparation, and some gamesmanship against a guy who just showed up and wanted to start playing. Here's what happened.

For a big match (and he liked to bet $100 per set with certain players) this fellow (a bit of a hustler) would get to the court one hour early. He had already spent time looking over his notes (yes, he kept notes of past matches). He had given some attention to his game plan. Next would be the stretching exercises to get completely loosened up.

Now would come the warm-up, before his opponent even arrived at the court. The "hustler" would hit with the club pro for thirty minutes, going through the strokes and touching up anything that was giving him trouble that day. Nothing intense. Just a real good warm-up. Then he would leave the court, go to the locker room, and change clothes.

So, now that he's reviewed his game plan, checked his notes, done his stretching exercises, had a great warm-up, and changed into dry clothes, would he head back out to the court? Of course not. It was time for the final stage of the hustle. He'd make sure he got there ten minutes late, apologize for the delay, and suggest that they cut the warm-up short.

Obviously, his opponent would be a little upset by the late arrival and want to get started to save time. They'd move right into the match with only a "quickie" warm-up. The "pigeon" would be handing over the money in straight sets. He would have saved himself $200 if he'd anticipated the behavior and prepared properly himself. He got taken instead. He had no plan, no system, no nothing. He let the other player control events because he wasn't prepared. He'd have been a lousy Boy Scout.

The interesting thing about what this "hustler" did was that everything (except arriving intentionally late) was excellent preparation.

It's how a conscientious player should get ready to play a match. Throwing in that last twist by arriving late was probably unnecessary (not to mention unsportsmanlike). He was way ahead by doing everything else. You can give yourself that same advantage.

Having the "Want" to Win

Most recreational players really don't care enough about winning to do much more than show up for the match and chase down some balls during it. Recreational players are usually long on running and short on thinking. That description probably fits many of the people you play. If it does, you're lucky because you can take advantage of their mental laziness to win more often. But only if you care about winning and are willing to push yourself mentally to do it, only if you activate your brain from the "git go."

Do it and the early edge is yours, and with it often goes match point.

Next: Your mind is ready. Make sure your equipment is.

Copyright © 1993 by Brad Gilbert and Steve Jamison

Most helpful customer reviews

2 of 2 people found the following review helpful.
Loved it! Brad Gilbert have a really analytic way ...
By Oscar Oberg
Loved it! Brad Gilbert have a really analytic way of looking at tennis, which make it easy to implement his strategies. His mantra is "always observe and analyse". Some of the quotes that helped me with my game was these:

"Develop your powers of observation and analyse and then use the information, and your chances of winning will go up by 20 percent or more."

"The Game Plan: This process of review will lead me right into the equally important process of planning my strategy; 1. What do I want to make happen? 2. What do I want to prevent from happening?"

"Most recreational players watch a match like they're looking at somebody play Nintendo at a video arcade. They just stare. I'd watch a match like I was studying for a history test."

About John McEnroe: "He was a very smart and observant tennis player. He was always aware of the dynamics of the match and was looking for ways to exploit your weaknesses."

5 of 5 people found the following review helpful.
I had mentioned it to my friend at time who said it was a waste of time to read it and I should just ...
By Andrew Chetram
I originally bought this books a few years back. I had mentioned it to my friend at time who said it was a waste of time to read it and I should just play my own game. Mind you this is the same guy that beats me evertime we play. Well I decided to purchase the kindle and audio version a few weeks back. I must say, I should have read this book years ago. I never really took into account the mental part of the game. I was a grinder and just pounded away on the courts and hope I would win. I now look at my opponents in a whole different light now. I play the mental game more than the physical. I now keep a notebook and make notes on my opponants. This book is must read. The irony of all this is that opponent that told me not to read the book was playing the mental game. Turns out he had read it and did not want me to get any advantage from reading the book. Let's just say after reading the book I have beat him on a number of occasions now.

3 of 3 people found the following review helpful.
I am winning ugly and you can do it too
By H. Ruiz
I'm a 6.0 player and here's my story with winning ugly.

For some time I used to have very good strokes and a very solid constructed game that would normally destroy anyone in my league or even higher, yet it didn't. Instead, I kept struggling with my matches, especially against players ranked lower than me. Sometimes I'd barely win and sometimes I'd lose like an idiot. Regardless of the result, most of the time I would: first blame my strokes, then blame my lack in physical preparation and lastly I would blame my point preparation. Bottom line was, my mind and mental preparation weren't considered or blamed for my results. Then one day I watched this Chris Evert interview on the tube and she was saying how grateful she would have been if "Winning Ugly" had been available for her when she was a student learning. This puzzled me, as Chris Evert eventually had over 90% of winning percentage through her career. Then Mary Carillo -the interviewer- agreed and said something about the book helping players who struggled with results. I felt related to what I had just heard and decided to buy the book.

So what happened next was a dramatic change in my game over the next months.

The first thing Brad made me realize was that I had been struggling because of my mental preparation and approach to the game, not because of my beautiful shots. Then I realized an epitome that has been sealed in my brain: in order to win matches, I had to use my mind first, then my strokes.

To be fair and honest, the initial results were mixed. It was hard to stop playing "hitting big" tennis and start playing "percentage" tennis -or as Brad calls it, "winning ugly". It was hard to play a 30-15 differently than a 40-0; I was used to normally play both points the same. Now, I do play a 30-15 way different than a 40-0. After about two, three months I started seeing results. This guy I used to play against, who was actually quite even with me... all of a sudden I started to beat him. Badly and soundly. I kept using my strokes, only this time I was doing it smarter.

That's the result Brad's book can do for you.

The book is about strategy and mental approach to a tennis match. It states several key moments during a match and how to prepare for them, so that you are ready when they come -because yes, they will come-. I personally like this down to Earth phrase from the book: "there are people who play just for fun and don't care of winning or losing, but isn't it more fun winning?"

As other reviewers have stated, Gilbert uses examples from his career to prove his points and the majority of the time he does it pretty well. However sometimes the stories go a bit over abroad and sound more like "the Gilbert miracle" rather than a chapter of Winning Ugly... but it's only by a bit -it may bother some people though-. I think it would have been interesting if Brad would have included at least a couple of examples from players not being him or his pupil Agassi.

There is also a hidden lesson not from Gilbert and it's Ivan Lendl's. I gained much more admiration for Ivan knowing his methods and how and why he employed them. I actually adopted some of his strategies, because they prove incredibly useful against most opponents. I even used the "hey Mr referee, can you please tell my opponent to not take much time during serves" gag.

Summarizing, Winning Ugly is a valuable -perhaps the most valuable- mental asset a tennis player can have. I recommend it to every player who is into tennis and has a true competitive nature.

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